Pinterest is one of the most underrated social media platforms available. When you are planning for social media marketing for your business the first thing that strikes your mind will be Facebook, Instagram, Twitter, YouTube, etc. because they are more popular among people. According to Neustar’s research, Pinterest is 1.5x more valuable than paid search and 2.3x times more efficient than other social media marketing platforms. The only thing you need to do is think out of the box and develop the right Pinterest marketing strategy particularly if you are running businesses like selling gift items, home appliances, beauty, fashion, and footwear, etc.

The selection of the best social media platform is one the easiest way to reach the right audience and to apply the winning marketing strategy for your business. Among numerous platforms, it is holding an undeniable position as the marketing channel. It is proven with some stats, and here they are:

• There are more than 335 million monthly active users to use this platform.
• The total number of Pinterest’s pins are exceeding 200 billion.
• The number of Pinterest users who are saving the Shopping pins on board every day is more than 2 million.
• 28% of marketers are already using Pinterest as well 144.5 million of the people that Pinterest reports can be reached with effective adverts on it.

Apart from that, Pinterest has also launched Story Pins and new other ways for creators to build and grow in September 2020.

With such statistics to prove Pinterest as the preferred medium for the business market, there are also some other ways to emphasize the significance of this platform. Are you excited to know them? Check out here!

What is Pinterest marketing?

Pinterest is the world’s largest social media platform with over 335 million active users. It was launched in 2010 by Ben Silbermann along with his friends Evan sharp and Paul Sciarra. According to eMarketer survey, it serves as the most influential platform for 25% of the Americans in making purchase decisions.  So, what exactly is Pinterest marketing? Users or “pinners” can upload/share images/videos around the internet and also search for them. That’s why it is one of the biggest in the search engines for visual content. The images and videos that you are uploading are called pins. Since everyone is interested in sharing/viewing visual content, making Pinterest the best platform for social media marketing.

Why Pinterest should be your marketing platform?

While comparing to other social media platforms, Pinterest is a social site filled with genuine users. So, there might be higher chances for them to click through your site than other social media platforms. If they found relevant and engaging content they may turn into regular visitors of your site and also may change into potential buyers in the future.

 

Young women are more active than others

Research shows that nearly 55% of the users are log into the site only to find products and 83% of the users on Pinterest are women that age between 24 and 54. Ultimately, they are the ones who are having the buying power and are responsible for household buying. This is quite higher than other popular platforms like Facebook, Instagram Twitter. Quality images with relevant design might prompt them to try your product.

93% of the users use Pinterest to research for purchases

Pinterest marketing is the best way to attract customers since a greater number of audiences are ready to make a purchase on it. So, it can play an important role in your content marketing strategy by providing them with educational content on it. That prompts people to plan their purchases.

50% of users are responding to promotional pins

Yes! 50% of Pinterest users are making their purchase decisions after seeing the promotional pin. Hence promoted pins are extremely effective and people won’t mind if the product suits their requirement and demographic.

 

 

85% of Pinterest searches are happening on mobile phones

No wonder the emergence of smartphones has taken Mobile Marketing to a new level. It is reflecting on Pinterest searches as well as around 85% of the pinners are using a mobile app to access their Pinterest account. You can achieve better ROI if you put some effort into mobile marketing.

It presents deep audience engagement

Pinterest is used by people to organize and extend content like images, videos, infographics, and carousels related to their hobbies. It offers deep engagement in the content where they are created and consumed. Here, the marketers will also have an opportunity where they can analyze the multimedia conversation, and this will help them in further marketing tactics. This platform does not require any additional effort, and it offers an option to include this platform as the marketing channel with the strategy.

Pinterest has also launched Story Pins and new other ways for creators to build and grow in September 2020.

 Bottom line

Pinterest can be a goldmine to your Social Media Marketing Strategy but for this, you will need to concentrate on profile. If you work with a definite strategy that resonates with your business goal then it can be your ideal destination. Choosing one of the best platforms will almost take you to success in Social Media Marketing. That is the most justifying reason that will bring the need for Pinterest in Your marketing strategy.

Image Credit: Pexel.com