The dominance of social media on the internet has created a unique opportunity for businesses to build a strong relationship with their customers. Recent studies figure out that almost 78% of the large-scale businesses have separate social media team to manage their profiles in different kinds of social media platforms like Facebook, Twitter, Instagram, and Snapchat and it has become integral part of digital marketing. These platforms help the businesses to connect engage with their customers personally and grow a large customer base through these channels. In recent months social media marketing has become an important part of search engine optimization (SEO). Social media