The storytelling is the perfect way to reach a wider audience and get remembered by them for a long period. A perfect story should have a proper beginning, middle, and end. That is why bigger brands toil hard to make catchy advertisements that are remembered for a longer period. So effective storytelling is important for any brand to get exposed to more people across the world. With storytelling, your brand provides the meaningful reasons to your audience on why they should start using your brand.

Currently in a digital landscape where the influence of social media at its peak you need to incorporate right Storytelling methodologies to promote your brand there. Recent statistics figures out that almost 93% of the smartphone users are using any one of the social media and average time spent on social media is getting increasing day by day. So with effective storytelling methodologies, you can easily able to promote your brand on social media and reach a wider audience. Here is the list of few ways to engage customers on social media with storytelling:

Portray the human side of your brand:

You have to understand the common fact that people tend to contact with people not with brands. So, get connected with the audience to the personal side of your brand. So the audience with what kind of service you are offering and what kind of offers that you are providing to them and how they can get benefit by using your brand. If you can able to portray these things with right pictures the audience will fall in love with your brand. Also, make sure that your ads and social media posts connect their day to day activities.

Share your brand’s story:

People don’t tend to buy brands instead they tend to buy the story behind the brands. It is like your blogs and websites where you are supposed to share your brand story. Like that share your brand story in social media. For instance, if you are running an organic store then you must share how organic products help you to retain your health. Also how you are effectively selling your organic products. This will help you to improve your credibility with your audience. Also relevant content will bring your organic leads.

Work with narrative updates:

Many may wonder how you can able to do this. It is simply turning your Facebook posts into a miniature blog. Many influencers started doing this regularly and are drawing extensive likes and comments. Not only in Facebook you can do that in twitter where you can type 280 characters and even photo-centric Instagram will help you to do this effectively.

Share consecutive posts:

This is also an essential thing. Start sharing posts at regular intervals. The consecutive updates will help you to reach a wider audience which ultimately results in promoting your brand to a wider pool of audience. Also, don’t use complicated wordings try to tell a story that is easily understandable by all sections of the people.

The use of storytelling as a strategic Social Media Marketing tool is an easy way to engage and influence customers. So follow these things you can able to attract more audience on social media with these effective storytelling techniques.

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