This blog was last updated on 3 Dec 2023.*

Social media is continuously changing with the change in technological trends and advancements. This is true for both the platforms and the devices where the people will have a chance to interact with each other. As the number of people increases in the usage of different social media platforms, there is also a good rise in the usage of AR and VR tools with the help of home assistant devices, voice search, and so on. Also, it is true that the trends in social media are changing, and continue reading to know a few of them.

In 2024, key trends in social media include the integration of advanced technologies like Augmented Reality (AR) and Web3. (Simplilearn)

 

By the year 2025, virtual reality will take the lead in marketing trends. Customers will enjoy the amazing emotional experience as they shop for product brands with colorful, engaging advertising. (Oppizi)

Videos become significant

Today, videos have become the most important aspect that people prefer. This could be understood using the simple fact that YouTube is the second largest video search engine in the world. Videos will be engaging and its contents to the people easily. Further, it also makes people remember certain things easily. When people like the video, they tend to share which will be a place to spread things easily. A fact also says that:

In 2023, authenticity, short-form video content, interactive content, niche platforms, and social commerce will all be essential trends to keep an eye on.

 

Short-form video is the highest ROI format and will see the most growth of any trend in 2023. (Hubspot)

Social media is the primary source of news and information

Today, it is wrong to state that social media has replaced TV and newspapers. More people are getting to know the information through social media instead of the news. A survey says that more than 57% of the traffic to news websites is just through their link found in social media.

The moment something happens, people are interested in taking a snap or making a video and posting it on social media. Before the information appears on Television, thousands of people like to comment and share the information.

Data segmentation and utilization of AI

AI is been in practice and the future of the Human generation. The human needs a device to assist him and AI is the programmed machine that will replace the human in most of the aspects to help him to simplify his life. This is been in practice for social media as well. This AI algorithm is responsible for different activities like social posts, and deciding about the content to be displayed according to the users and their mindset.

Automation and chatbots will be advanced

This will highly benefit the people who do their business online. If your potential customers are looking for your products, you can easily contact and interfere with them through social media messages. This creates a huge impact on the customers making them your potential customers.

Final thoughts

Some of these are established already and are now in practice. In the future, it is expected to grow more and it will create a social impact and a great boon for the business people. Know the trends to predict the future of technology and plan for further activities with as many possible ways to make a great move to success!

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