In recent years video streaming is witnessing the constant growth and focus has shifted towards video marketing from content marketing. YouTube emerged as the largest video streaming platform in recent years and you can see other platforms like snap chat and Facebook are also moving towards video contents through their stories. This is good in the business point of view and already 63% of the companies started using video marketing these days. 83% of the online marketers feel video marketing is important in promoting your business to the next level. To earn good ROI companies should start focusing on video marketing. Here is a list of reasons why video marketing is important for your business growth.

Video contents boost your sales and conversions:

Videos will bring you more money through SEO. When you are adding a product on your video your landing page conversions increase by 80%. Proper video marketing can bring your more sales so the only thing you need to do is crafting an exciting video. This is mainly because most of the information transmitted to our brain is visual. So if you can able to engage your audience with exciting content then you can convert them for sales.

Video shows greater ROI:

Currently, reports suggest that 83% of the businesses good returns for their investments using video marketing. Even though creating video is a not simple task as it consumes lots of time and energy along with huge cost involved if you can able to make right output with your investments means then it is a good idea right? Currently, there are lots of video editing tools available and using them has become simple these days. But you have to make sure that your video content quality should be high and informative.

The video will help you to build trust:

As mentioned earlier lots of information, we are consuming regularly is visual and building trust is very much essential for conversion and sales. Main theme of your video content marketing should be on building trust and creating a long-term relationship. So stop selling your products through video at initially and try to engage your audience by providing interesting and useful information. This will help you to build trust with your audience and you can sell your product. Promotional videos also bring trust and still the consumers fears about buying products online due to fraud and cheating. So informative video content will always help you in this regard.

Google love videos:

Videos will help you to increase the time spent by the visitors on your site. Longer exposure will build trust and signals search engines that this site is relevant and engaging the audience with quality content which ultimately increases your rank on SERP. Also sharing your YouTube video links in your website page is more than enough to engage your user properly. Make sure that you are properly optimizing the videos by providing interesting titles and descriptions.

Video appeals to mobile users:

Mobile video views grow by 233% these days and trend will keep on increasing in the coming years. Growth of smartphones prompts the people to look after video contents. So they will be a steady growth and you can build a reputation if you engage your audience with informative contents.

Video marketing is going to be the future it is all about how you are using it in an effective way in Digital Marketing. If you can able to use it properly then you can reap rewards within a quick span of time.

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