When looking at online marketing, every savvy inbound marketer works with some specific goals. Lead generation is one of the most important things when it comes to marketing. You might think the leads as the permission that you gain from the potential customers. This will help with a start to have better communication among your audience. As a result, you can easily follow them and convert the strangers as potential buyers and later to the long term customers. However, this cannot be completed without the best landing page marketing.

Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages. – (Source: HubSpot)

What is a landing page?

A landing page is the most important factor in digital marketing. It is the page where the audience will land on as soon and they click on the call to action. It might be from different means like the pay-per-click, email or by the shared links on social media, blog and any other channel.

 

 

How important is the landing page for the purpose of lead generation?

One of the most important uses of these landing pages is to gain information about the users. Ones the user fills the conversion form and click on the CTA button then all the details have transferred to the service provider. This information is very beneficial for gaining potential customers in the future.

A survey says that more than 44% of the clicks for the B2B companies are directed to the home page of the business and they avoid some dedicated some landing pages.

This is considered to be one of the biggest mistakes made by online marketers nowadays. Every time they direct a visitor from some of the call to action from different areas of the business home page without considering the dedicated landing page. Without your knowledge, these will tend to through off some valuable leads.

 

 

Tips to make out the best landing pages

Remember that your home page is not the same as the landing page and you need to send your potential customers to the page where you can make them know about the different aspects of your business and special offers that could be beneficial for making them your customers. Also, your audience clicks on the page only as they like something about your company.

Using videos on landing pages can improve conversions by 86%. – (Source: Eyeview)

To fulfill their requirements, you need to make the best presentation of the landing page. Here we are mention some essential elements of a landing page that are important for lead generation:

• Keep Headlines eye-catching.
• Add a unique and effective description of what is being offered.
• Focus more on the offers and not the details of the company.
• Keep the webpage free of distractions.
• Use of social proofs like reviews and testimonials.
• Prefer engaging media like video or images.
• Include a lead capture form on the landing page.
• Design the web page to be suitable for a wide audience.
• Allow customers to access different channels to know more about your products or services.
• Design a strong call to action button.
• Include FAQs & Contact information on the webpage.
• Keep webpage design responsive and easy to load.

Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.  – (Source: HubSpot)

Final thoughts

So, now you might have got an opportunity to have the best landing page and attract the customers. This is the right time to start developing the page that is suitable to attract your customers. In a highly competitive business environment, you do not have to stay calm. Work on the best Landing Pages SEO now and bring out the best landing page to make maximum use out of it.

Image Credit: Freepik & Pexels.com